German is Master in Marketing and Sales Management from the Business School of San Pablo University in Madrid, Spain. For almost 25 years German has been a professional with high competencies in the areas of marketing and access for the pharmaceutical sector, having served as product manager, commercial and access manager and coaching for sales force in multinational companies such as Aventis – today Sanofi – and Grupo Biotoscana – today GBT. His leadership has led to the development of highly effective sales forces in terms of results in different therapeutic areas, highlighting among them, Peripheral Arterial Disease and rare or orphan diseases.